Vibra is one of the largest poultry producers in the world and the Middle East is one of the main markets for Brazilian chicken. The challenge of the project was the creation of a food brand for the company to seek a share of this market and also of the European Union.

To compete with big names already in these markets, we created a design project that was totally different from the existing ones. To preserve and unify POS communication in different markets and countries, we have developed a graphic system in different languages and possibilities for production and activation.